RAG Signal
Case Studies

From Invisible to Cited.

Real brands. Real citation data. Every case study shows the before, the process, and the measurable after.

8
Active Clients
+81pp
Max Citation Delta
4
AI Models Tracked
90d
Sprint Duration
Featured Case Study

Filmfolk: 0% → 81% Citation Rate in 90 Days

The Problem

Filmfolk is a premium corporate video production agency in London. Strong SEO (ranking #1–3), strong brand. But when buyers asked AI for recommendations, Filmfolk didn't exist.

Search results your brand #1–3 top of page one AI answer other providers not named 0 of 63 prompts
Both surfaces can be true at once. Ranking is a contest between pages; an answer is a single piece of text naming a few providers. Being in the top three of the first buys nothing in the second.
Starting point
0% citation rate across all 4 models
Root cause
No structured Brand Memory in AI retrieval paths
Stakes
40% of B2B buyers now use AI in vendor research

What We Did

MAP prompt map BUILD Brand Memory WEIGHT signal weights REINFORCE across models MEASURE Citation Delta same prompt set Change the set and the comparison with the previous measurement is gone.
The process is a loop, not a list. The final phase re-runs the exact prompt set fixed in the first — that repetition is what makes the measurement comparable.
  1. 01 MAP Discovered 63 buyer prompts
  2. 02 BUILD Brand Memory: 42 entity assertions, 12 citation anchors
  3. 03 WEIGHT Scored signals, identified 14 high-impact anchors
  4. 04 REINFORCE Deployed across ChatGPT, Claude, Perplexity, Gemini
  5. 05 MEASURE Citation Delta tracking at 30/60/90 days

The Results

0% 25% 50% 75% 100% baselineday 30day 60day 90 Perplexity — baseline: 0% Perplexity — day 30: 38% Perplexity — day 60: 67% Perplexity — day 90: 86% Perplexity 86% ChatGPT — baseline: 0% ChatGPT — day 30: 42% ChatGPT — day 60: 71% ChatGPT — day 90: 84% ChatGPT 84% Claude — baseline: 0% Claude — day 30: 31% Claude — day 60: 59% Claude — day 90: 78% Claude 78% Gemini — baseline: 0% Gemini — day 30: 28% Gemini — day 60: 52% Gemini — day 90: 76% Gemini 76%
No platform reached its end point in the first 30 days; the movement was gradual and the four did not finish in the same place. The figures are in the table below.
ModelDay 0Day 30Day 60Day 90Δ
ChatGPT0%42%71%84%+84pp
Perplexity0%38%67%86%+86pp
Claude0%31%59%78%+78pp
Gemini0%28%52%76%+76pp

Overall: 0% → 81% Citation Rate. 51 of 63 prompts citing the brand.

"The audit was genuinely eye-opening and the implementation was clean and professional. We went from being completely absent in AI recommendations to being the first brand named."
— Andrew Cussens, Founder, Filmfolk — London
Key Insight: Traditional SEO + Adaptive RAG = full search surface coverage. Filmfolk now dominates both: #1 on Google AND most-cited in AI.

Clients We've Worked With

Filmfolk

Video Production · London, UK

Premium corporate video agency. Went from 0% to 81% citation rate across 4 AI models in 90 days. Now cited in 51 of 63 buyer prompts.

81% citation rate

Maslife

Health & Wellness · Istanbul, TR

Health-tech brand building Brand Memory for AI visibility in the wellness and lifestyle category across multiple markets.

Active engagement

Voice Crafters

Voice Over Services · Global

Global voice-over platform engineering entity signals for AI retrieval in the creative services category.

Active engagement

AI Edge UK

AI Consulting · London, UK

AI consultancy building structured Brand Memory to establish authority in the competitive AI services landscape.

Active engagement

Faselis Inc

B2B SaaS · US

B2B SaaS company deploying Adaptive RAG methodology for cross-model brand visibility and citation engineering.

Active engagement

Benoplast

Manufacturing · Istanbul, TR

Industrial manufacturer building AI presence through structured entity data and Brand Memory construction.

Active engagement

Ubiquity Energy

Energy · UK

Energy sector company engineering AI visibility for B2B procurement and enterprise decision-maker prompts.

Active engagement

What Clients Say

"Before RAG Signal, we were invisible in AI. Three months later, we're the cited answer in over 80% of relevant prompts. Not ranked — cited."

Filmfolk Team

London, UK

"The Citation Delta Report alone is worth it. Binary data: cited or not cited. No SEO guesswork. We now know exactly where we stand across every model."

VP Marketing, B2B Fintech

EU

"Three months. Four models. 78% citation rate. Our competitors are still optimizing meta descriptions. The competitive gap this creates is enormous."

Founder, Legal Tech

US

"The MAP phase alone discovered 59 prompts we weren't thinking about. That's where the buyers are. That's the pipeline we didn't know we were missing."

Head of Growth, E-commerce

DE

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